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# Mailchimp integration

[Connect Mailchimp to your form](https://formester.com/integrations/mailchimp) so every submission adds or updates a contact in a Mailchimp audience automatically.

**Available on:** All plans. **You'll need:** Organization admin access, and a Mailchimp account with at least one audience already created.

> **Important:** Only organization admins can connect or manage this integration. If you don't see the option to add it, ask an admin on your team to set it up.

## Before you begin

* Your form needs a question that collects an email address. Mailchimp uses this value to identify each contact.
* Have a Mailchimp audience ready. New contacts are added to the audience you choose during setup.

## Configure Mailchimp

1. Open your form, go to **Automate**, then select **Integrations**.
2. Find the **Mailchimp** card and select **Add integration**.
3. Under **Mailchimp Account**, select an already-connected account, or select **+ Add a new account** to sign in to Mailchimp and authorize Formester.
4. Select the **Audience** that should receive contacts from this form.
5. Select the **Email Question** — the form question whose answer becomes the contact's email address.

![Mailchimp integration panel showing the Audience set to Formester and the Email Question set to Email](https://storage.crisp.chat/users/helpdesk/website/-/1/5/6/e/156e23ff3485c400/01-configure-audience-and-emai_dswr6.png)

6. Under **Subscription confirmation**, choose **Subscribe immediately** to add contacts right away, or **Send a confirmation email (double opt-in)** to require the contact to confirm before they're added.
7. Optionally, under **Audience field mapping**, select **Add Field** to map a Mailchimp merge field (like First Name or Company) to one of your form questions.
8. Optionally, under **Tags**, select the Mailchimp tags to apply to every contact synced from this form.
9. If this is the first time you're connecting this integration, turn on **Sync existing submissions** to also send past submissions to Mailchimp.
10. Select **Save Integration**.

## What happens next

Once saved, the Mailchimp card shows the integration as active. From then on, every new form submission adds or updates a contact in the selected Mailchimp audience, using the subscription status you chose. You can turn the integration off, edit it, or trigger a manual **Sync now** at any time from the card's options menu.

![Mailchimp card in the Integrations tab showing the toggle switched on](https://storage.crisp.chat/users/helpdesk/website/-/1/5/6/e/156e23ff3485c400/02-integration-enabled_lsnsjv.png)

## Troubleshooting

* **"Could not connect to Mailchimp."** — Shown if the Mailchimp authorization fails or is cancelled. Try connecting the account again. [UNVERIFIED: could not trigger an OAuth failure in this walkthrough]
* **"You do not have the permissions to perform this operation"** — Shown if a non-admin tries to add, edit, or remove the integration. Ask an organization admin to make the change. [UNVERIFIED: no non-admin account available to trigger this]