How to View and Understand Form Summary Analytics

Want to know how people are answering your forms and surveys without digging into every single response? Summary Analytics makes it easy. You can quickly see percentages, spot trends, and make better decisions to improve your forms. This guide walks you through how to view and understand summary analytics step by step.

Step 1: Open Your Form or Survey

1. Log in to your Formester account.
2. Select the form or survey you want to analyze.
3. If you don’t already have one, you can create a new form from scratch or use AI to generate a survey in minutes.

Step 2: Use the Right Question Types

Summary analytics only works with choice-based and rating-based fields. These include:

• Choice-based fields: Single Choice, Multiple Choice, Picture Choice, Dropdown
• Rating-based fields: Scale Rating, Star Rating, Ranking

Tip: If your form only has open-ended text fields, you won’t see summary charts.

Step 3: Publish and Share Your Form

Once your form is ready:

1. Click Publish.
2. Go to the Share tab to copy the link or generate a unique QR code.
3. Share it with your audience and start collecting responses.

Step 4: View the Summary

1. Go back to your Formester account.
2. Open your form and click on the Results tab.
3. Select Summary.

Here, you’ll see a breakdown of all responses with percentages and charts. For example:

• A demographic survey might show 60% Engineers, 40% Designers.
• A customer satisfaction survey could reveal 70% rated “Excellent,” 20% “Good,” and 10% “Needs Improvement.”

Step 5: Interpret the Data

Summary analytics helps you do much more than just count answers. You can:

• Spot trends: Identify the most popular choices. For example, if 80% of respondents like a feature, highlight it in your marketing.
• Improve clarity: If many people skip a question, it might be confusing. Try rephrasing or offering clear ranges.
• Segment audiences: Group respondents by preferences. For example, if younger customers prefer discounts, target them with special offers.
• Make data-driven decisions: Use ratings and rankings to prioritize what your audience values most.

Example Use Cases

• Customer feedback survey: Quickly see which features are loved the most.
• Job application form: Spot unclear questions like salary expectations and refine them.
• E-commerce survey: Discover purchase habits by age group or preference to improve targeting.

Final Thoughts

Summary Analytics gives you an instant snapshot of how people respond to your forms and surveys. By spotting trends, fixing unclear questions, and segmenting your audience, you can make smarter decisions and create forms that truly resonate with users. Start using summary analytics today to optimize your surveys and improve response quality.

Updated on: 03/10/2025