Facebook pixel integration

How to Track Form Submissions Using Facebook Pixel

The Facebook Pixel (Meta Pixel) integration lets you track form views and submissions directly from your forms. This is helpful when you want to see which ads drive leads, measure conversions, and optimize your campaigns. With this setup, you can track user actions and improve your marketing performance using Formester.

Follow the steps below to connect Facebook Pixel and start tracking your form submissions.

Step 1: Create a Meta Pixel

Go to the Meta Events Manager on Facebook.
Click Create Pixel and follow the instructions.
Copy the Pixel ID.

Step 2: Open Your Form in Formester

Log in to your Formester account.
Open the form you want to track.

Step 3: Connect Meta Pixel

Go to Automate in the form builder.
Click Integrations and select Meta Pixel.
Paste your Pixel ID to track form submissions as leads.

Step 4: Optional: Manual Pixel Installation

Go to Advanced Settings in the form builder.
Paste the full Meta Pixel script for more control over tracking events.

Step 5: Test the Setup

Use the Meta Pixel Helper Chrome extension.
Submit a test form entry to confirm events are firing correctly.

Step 6: View and Analyze Data

Open Meta Events Manager to see tracked leads.
Check Ads Manager to see which ads drive the most conversions.

What You Can Do Next

Once Meta Pixel is connected, you can:

Track form submissions as leads
Measure conversions from ads
Retarget users who interacted with your forms
Optimize ad campaigns for better performance

Final Thoughts

The Facebook Pixel integration in Formester makes it easy to track form actions and improve your ad performance. By linking your forms to Meta Pixel, you can measure conversions accurately, retarget visitors, and get better insights for your marketing campaigns.

Updated on: 23/12/2025

Was this article helpful?

Thank you!