Hubspot CRM integration

How to Push Form Leads to HubSpot CRM

The HubSpot CRM integration lets you automatically send new form submissions to your HubSpot account. This is helpful when you want to manage leads efficiently, update contacts, and streamline your sales workflow. With this setup, every new Formester submission can create or update a contact in HubSpot automatically.

Follow the steps below to connect HubSpot CRM and start syncing your form leads.

Step 1: Create Your Form

• Log in to Formester and create a new form or open an existing one.
• Make sure all the fields you want to capture, like name and email, are included.

Step 2: Open Integrations

• Go to Automate in the form builder.
• Click Integrations and select HubSpot.

Step 3: Connect HubSpot

• Click Connect and then Add a New Account.
• Sign in to your HubSpot account and allow permissions.

Step 4: Map Form Fields

• Choose what you want to create in HubSpot, such as a Contact.
• Map your Formester fields to HubSpot properties (e.g., Name → Contact Name, Email → Contact Email).
• Save the setup and click Sync.

Step 5: Use HubSpot Integration

• Every new Formester submission will now automatically send data to your HubSpot CRM.
• Contacts will be created or updated based on your mapping.
• Click Publish to save all changes.

Step 6: Test the Setup

• Open your form in preview mode.
• Submit a test response.
• Check your HubSpot CRM to confirm the new contact or updated data appears correctly.

What You Can Do Next

Once HubSpot is connected, you can:

• Automatically add new leads to your CRM
• Keep contact information up to date
• Trigger sales workflows from form submissions
• Reduce manual data entry for your team

Final Thoughts

The HubSpot CRM integration in Formester makes lead management simple and automatic. By connecting your forms to HubSpot, you can keep your contacts updated, save time on manual data entry, and ensure every lead is captured efficiently for your sales process.

Updated on: 23/12/2025