How to Build TrustedForm Certified Online Forms

If you want to make sure your leads are authentic and your marketing stays compliant, TrustedForm certification is a must. With Formester, you can easily enable TrustedForm on your lead generation forms and create a reliable proof of consent for every submission.

What is TrustedForm?

TrustedForm is a tool developed by ActiveProspect that certifies lead data. It captures important details at the time of form submission such as:

• User’s IP address
• Browser and device information
• Exact time of submission
• Confirmation that the lead is from a real user, not a bot

Once a form is submitted, TrustedForm generates a unique certificate for that entry. This acts as proof of origin, authenticity, and compliance. Lead buyers and businesses can use these certificates to verify leads and stay compliant with regulations.

Why Use TrustedForm?

TrustedForm helps businesses:

• Prove that leads gave permission to be contacted
• Avoid fake or fraudulent submissions
• Stay compliant with regulations like TCPA (for phone marketing) and CASL (for email marketing in Canada)
• Build trust and credibility with clients and lead buyers

Step 1: Create a Lead Generation Form

Log into your Formester account and click New Form. Add the fields you need, such as:

• Name
• Email
• Phone

You can also set up email confirmation for better validation by clicking on the Email field, opening Advanced settings, and enabling confirmation.

Step 2: Enable TrustedForm Certification

1. In the form builder, go to the Automation section.
2. Click Integrations.
3. Toggle on TrustedForm Certificates.

Formester will automatically add the TrustedForm script to your form. This script collects the necessary details and generates a certificate with every submission.

Step 3: Publish and Share Your Form

Once TrustedForm is enabled:

• Click Publish to make your form live.
• To embed it on your website, go to Embed, choose the style, and copy the HTML code.
• To use it in campaigns, go to Share Settings and copy the unique URL for your ads or landing pages.

Step 4: View TrustedForm Certificates

After a user submits the form:

1. Go to the Results tab in your Formester dashboard.
2. Open the submission details.
3. You’ll find a TrustedForm Certificate URL for that submission.

Clicking the URL will redirect you to your ActiveProspect account, where you can view the certificate details after setting up your account and payment.

What You Can Do Next

With TrustedForm enabled, you can:

• Provide proof of consent to lead buyers.
• Protect your business from compliance issues.
• Ensure that every lead collected is valid and traceable.
• Strengthen your reputation by delivering verified leads.

Final Thoughts

By enabling this integration, you gain an added layer of authenticity, compliance, and security for your lead generation process. If your business relies on fresh leads, TrustedForm is an essential step to protect both you and your clients.

Updated on: 03/10/2025